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Multichannel conversations put positive spin on brands
The average consumer talks mostly positively about ten different brands each day, according to a new study. The survey, commissioned by Starcom MediaVest Group (SMG), News International and ESPN,...
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Advertising campaigns go green
The UK advertising industry produces around 2m tones of CO2 according to SMG, which has developed ’CarbonTrack’ in partnership with environmental consultants Envido. The drinks and automotive brand...
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Written word speaks volumes for the brand
New research suggests that ’likes’ and clicking links online are not enough to ensure long-term sales. Brands need to get people typing comments and more involved with content if they are to turn them...
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